Search Engine Magic: Simple Ways to Drive Traffic
This month’s tips are so simple. So simple that you may even forget … I know I did. So many times things are so ingrained, so taken for granted that it doesn’t dawn on us.
Have you ever had stationery, business cards or marketing literature printed and forgot to put your web address on it? Hard to believe, isn’t it? But it happens. These are simple, everyday items that should have your web address on it. Your business card is given out at networking events, client meetings, left on bulletin boards … and so many other places. It is critical that your web address be on your business card so people you meet know where they can go to find out more about your business.
It’s the same thing with stationery. I know most of you are saying you don’t use stationery any more. But when you put together a proposal, or any other business correspondence, the most important item that should be on there after your phone number is your web address. It shows that you’ve made a commitment to your business, to spend the time and money. Have you ever opened an email and considered the offer and then looked at the email address? What were your thoughts when you saw it was from one of those free accounts (msn, hotmail, yahoo)? If they haven’t made the commitment to buying a domain name how committed are they to their business? And ultimately to you?
Brochures, flyers or any other marketing materials should also have your web address on it. Those promotional items give folks such a small taste of what you do. If your website is mentioned it gives them the chance to visit and see your company’s whole picture.
So there you have three more small ways to drive traffic to your site. They all add up to an increase in traffic and visibility, which should help you reach your goal to increase clients and revenue.
If you are having trouble increasing traffic to your website and would like help please give Simple Wizardry a call at 508-697-4027 or fill out our consultation request form. We’ll talk about your goals and create a plan that works for you and your budget.