Do you know what Internet Marketing is?
I recently asked this question in my mastermind group and the answer was a resounding “NO”. Some folks who thought they knew the answer were now second guessing themselves. This experience prompted me to do a little research. I found that the phrase “What is Internet Marketing” was searched over 2.2 million times in the past 30 days. Yes, 30 days. No wonder I get a blank stare when I tell people what I do.
The simple answer is internet marketing is “the marketing or promotion of products or services over the internet”. It combines research, design, development, advertising and sales.
Take a look at this checklist. It’s got 37 different ways that can be used to build your Internet Marketing strategy. The basic food groups are Search Engine Strategies, Linking Strategies, Social Media, Traditional and E-Mail Strategies. (There’s also Paid Strategies, but I’m an organic girl myself. I like to get results without adding to my budget.) Basically, what you’re trying to do from each of these groups is to drive traffic to your site. In traditional marketing you don’t do just one thing to market your business (networking, presentations, press releases, writing, cold calling, etc). It’s the same way with Internet Marketing. You can combine several tactics to drive traffic to where you promote your products or services – whether a web site or Facebook page. So while one may not be producing results the others are working hard for you. And you don’t have to do them all. If you don’t think you could handle the commitment to something like blogging (can I raise my hand here?!?) there are plenty of other options to choose from. Just like traditional marketing, pick what you’re comfortable with and give it a try. Or call your internet marketing person to book a strategy session. Start implementing and watch your traffic increase! More traffic = more clients = more income.
Don’t have an internet marketing person? We’d be happy to talk with you about what you’re doing and what you may be able to add to the mix to come up with a winning strategy for you. Call Simple Wizardry at 508-697-4027 today to schedule a 30-minute consultation or fill out our convenient form.