Keyword Research

Right Tool for the Job

It’s about value

As years pass when you’re in business you take things for granted. It isn’t until something happens that you get to take a step back and take a look at how the business has changed and how it’s evolved. A recent incident taught me to

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outdated technology

Is there such a thing as maintenance free?

Have you ever heard of anything that can run 24/7 and not need maintenance? You’re constantly updating your phones and computers, right? Websites aren’t any different. Remember, they are built using technology that constantly changes so you should be prepared to keep up. Simple Wizardry builds websites

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Search Engine Magic

Monitor and Evaluate: The final step

  Now that your keyword-focused pages have been built it’s time to perform the final step in our 5-step Drive Traffic Process: Monitor and Evaluate.   The keyword research is done and we've chosen the term you want to rank for. The keywords are in the meta tags

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Search Engine Magic

Focus, focus … or hocus pocus?

Why it’s important to have a page for each product or service Many times when I’m talking with a potential customer I explain that every product or service they have should have a page of its own. From the look on their face I think they’re

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The Perfectly Optimized Web Page

How to get a Search Engine’s attention

Take a look at the graphic below of the “Perfectly Optimized Page”. Is there any mistaking the fact that this web page is about donuts … specifically chocolate donuts? As the search engines review and index this page they are certainly going to recognize the

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