Search Engine Magic: Create an editorial calendar
Are you the type of person who has a plan pulled together or do you just go by the seat of your pants when it comes to marketing? Let me try to sway you to having a plan.
For most businesses there are products or services that are more popular at certain times of the year. A plumber would talk about heating systems in the Fall, a landscape supplier would talk about mulch in the Spring, other companies would push items before corporate budgets close. You get the idea. There’s usually a pattern to your sales cycle.
With this plan in hand you can prepare content ahead of time while you’re in your slow season. You can write your blog, newsletter and all your related posts and have them all scheduled and ready to go. Isn’t that an amazing thought?! You can be that organized with a plan.
This plan is called an editorial calendar. It’s one of the services Simple Wizardry offers clients who need not only a web presence, but a social presence as well. It keeps you in front of your target market. It keeps you top of their mind. It keeps your name out there for when they’re ready.
And when you’re ready, we can pull together an editorial calendar for your business and get your plan rolled out. Just give us a call at 508-697-4027 or fill out our consultation request form and let’s talk about how to make it happen.