Zipping up 2018
In some businesses this is the time of year when things slow down a bit. If that’s you – it’s the perfect time to do some of those tasks that have been on the back burner for a while. Is one of those items a review of your internet marketing? Good! Let me help you by zipping up those tasks!
Let’s look at your website first.
Is your website secure?
One of the big changes this year was Google’s requirement for secure websites. Did you get that taken care of? If not, you may be losing out on traffic, conversions, business and ultimately revenue.
How do I check to see if I’m secure? Pull up your website in Chrome and look at the address bar. Do you see a closed padlock? If you do – you’re good. If you see a circle with an ‘i’ in it your website needs a bit of work. There may be content that is not getting pulled from a secure location. Or maybe you need a secure certificate from your hosting company.
Is your website mobile-friendly?
Some businesses still have old websites that aren’t mobile friendly. Those sites will not come up on a search done on a mobile device – another one of Google’s rules that we have to follow. The percentage of searches now done on a mobile device is up to 60%. That’s HUGE – so you are losing out on potential business – lots of it! Weigh the cost of having your website redone with the business you’re losing and there’s your ROI.
Now let’s peek at your social media.
You probably had great intentions when you opened all those accounts on LinkedIn, Facebook, Twitter, YouTube or Houzz. But you got busy and now they just sit there. It doesn’t take much to take a picture of the job you’re working on and send a short description to your internet marketing manager so it can be put on all your social media channels. It takes less than 5 minutes … but the hardest part is remembering to do it. The worst part is that you are not keeping in front of your target market any more. Out of sight, out of mind. And that competitor that is keeping up with it is getting the business.
So let’s get those things off your plate during this slow(er) season. You’ll be thankful in a few weeks when things are going full tilt again. Simply call 508-697-4027 or send us an email through our contact form and we’ll be in touch. We’d love to help you get these tasks zipped up.